Implementation Techniques of Search Engine Optimization in Marketing Strategies Through the Internet

Corresponding Author: Rony Baskoro Lukito School of Computer Science, Bina Nusantara University, Jakarta, Indonesia Email: [email protected] Abstract: The number of internet users around the world continue to grow and will continue to grow along with advances in communications technology. Communication technology which is now headed to the fourth generation (better known as 4G), allowing access into the rapidly growing information technology. Marketing media products and services not just print and electronic media. Nowadays marketing is also using the internet. Internet media is a choice for sellers of goods and services to increase sales. To make a website visited by many internet users are not just build a good interface only. Web sites that serve as a medium of marketing must be built with the correct rules, so this website can be optimized as a marketing media. The good rules in building website as a marketing media is how the content of the website indexed in search engines like google. Why is google, because 83% Internet users around the world using Google as its search engine. Search engine optimization, better known as Search Engine Optimization (SEO) is an important rule in order to more easily search the internet site with keywords penggguna we want.